Concept Design Development

Hi Nelson,

The process normally involves the following:

1. Owner needs to develop a Design Brief (either he appoints a consultant or He develops one)

Design brief - the design brief more or less describes what the owner wants and may include basic design parameters, for example, the owner may say, I have a 5 hectare lot located at blah..blah..blah..and I want to build a twin 21 storey high rise, high end condominium with the following amenities: swimming pool, health club, underground parking lots, etc.

2. Owner appoints an Architect to develop the concept design.

3. Architect develops concept design (based on owners design brief) may include typical floor plates, perspectives, interior design concept and exterior finsihes (facades). May include a ball park estimated cost.

4. Architect makes presentation of initial design (First Phase)

5. Owner reviews and make comments Phase 1 ( Note: you may need to include up to 3 stages or phases before concept design is finalized)

6. Architect notes comments and incorporates to concept design.

7. Architect makes Phase 2 presentation (Until final approval)

Hopes this helps

Best regards,

Daniel

Nelson,

 

It's notoriously tricky to accurately schedule concept design for a major project, but a here are a few tips:

1) Make sure you know how "completion" is defined. Clients often give a vague brief for concept design, and it's important to nail down precisely what is required eg:

-Should a cost estimate be provided? If so, to what target level of accuracy? (eg +/-50% you can do as a desktop excercise, +/-20% and you'll need to be engaging with vendors) Just CAPEX, or should OPEX estimates also be provided? (NB: reent projects I've worked on in the UK have insisisted on CAPEX, OPEX and CARBON cost estimates!)

-Similarly, should a duration estimate be provided?

-Does the cleint have to approve the concept design? If so, against what criteria?

-What design deliverables are to be included? eg plot plans? PFDs? Operating Philosophy? Risk Register?

-Is any work associated with tendering the design/build contract included? eg writing the scope of works? Response to queries? tender assesment?

-What surveys are required? are desktop surveys sufficient, or will site visits be needed?

-What external stakeholders are involved, and who is responsible for dealing with them? (eg planning permission, landowners, environmental impact, utilities, liscencing authorities, etc)

 

2) A balance has to be struck between ensuring enough time is spect considering different concepts to ensure the best one is chosen, and minimising the wasteds work designing concepts that are not ultimately chosen. Typcally a Stage-Gate process is used to do this. eg:

-Stage 1: a couple of weeks are spent investigating all possible concepts and ranking them in terms of cost and technical suitability. The stage ends with a deicsion to select the best 3 or 4 concepts to further develop (this could be via internal meeting or with client).

-Stage 2: a few weeks are spent developing these concepts further to look for major stumbling blocks, and to refine the costs a bit further. The stage ends with a deicison to select the final concept to progress with (this could be via internal meeting or with client)

-Stage 3: Final concept is developed to required level of detail to complete the concept design contract.

 

3) If you follow a stage-gate process like above, accept that this means you can't have a detailed schedule until the latter stage, becuase you won't know what you are designing until then. You have to constantly review and revise the schedule as the scope of works gradually becomes clearer, and everyone needs to understand this can mean significant movement in the forecast completion date. -It's a version of 'rolling wave planning' really where you try and get some clarity about the work in the near future (say for the work leading up to the next key decision point), and accept that anything other than some high-level sumary bars and key milestones for the later works is unrealistic.